Monday, January 13, 2025

Tyler Mahan Coe, Cocaine & Rhinestones ****

Cocaine & Rhinestones is a podcast about the history of country music. This book, adapted from its second season, centers on the tragic stories of George Jones and Tammy Wynette. Or, rather, it uses their story as the main through-line for a wide-ranging exploration of country music and beyond. 

I enjoyed Coe's discursive style and was especially impressed with his insights into the art and business of country music: the meaning and development of "the Nashville Sound," the marketing of recordings in the era of regional distribution, the changing role of producers, the importance of artists' personas, the line between country and pop.

Many fans believe that the "& Western" part of the genre Country & Western is a reference to western swing. It's not. It's a reference to western music, or at least Hollywood's version of western music, performed by singing actors in Western movies, a.k.a. "horse operas," the biggest of which were given exponentially larger marketing budgets than the entire country music division of any record label at the time.

I appreciated Coe's firm convictions about the quality of the songs and his willingness to call bullshit on significant parts of the official narrative.

I was mostly fine with the totally tangential interpolations about pinball machines, bullfighting, the age of chivalry, and so on. Coe generally brought an interesting perspective to the subjects, and they provided a break from the relentless misery of George and Tammy's lives.

I found a 500+ track Spotify playlist that provided easy access to the referenced music. My favorite discoveries were not tracks from George or Tammy. Cocaine & Rhinestones is the second music book I've loved in the past month despite not being a huge fan of the artists in focus. I would have liked the book to have photos – of Nudie suits, for example, or of Jones' evolving haircuts – but I suppose podcasts don't have photos either.

By the way, the proper pronunciation of "Wynette" is win-net not why-net

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