I picked up The Address Book in hopes of insights about how an address can reveal a lot about the person or business at that location -- consider a seven digit address compared to a two digit one, 14th Street versus Elm Avenue, Park Street as opposed to Park Avenue -- and what these patterns reveal about our society. However, the book took a wider and more superficial view of addresses.
Mask takes a discursive approach to the topic, following every tangent a little away. The chapter on street names in post-apartheid South African is largely a history of the period; much of the section about "block addressing" in Japan concerns the influence of their writing system; the chapter with Iran in the title spends more time in Ireland. The book contains fun tidbits about different countries' addressing practices but no sustained arguments.
Two key themes recur throughout the book.
- "House numbers were not invented to help you navigate the city or receive your mail, though they perform these two functions admirably. Instead, they were designed to make you easier to tax, imprison, and police."
- "Street names do more than describe; they commemorate. ... Arguing about street names has become a way of arguing about fundamental issues in our society at a time when doing so sometimes feels impossible."
These are some fairly weighty and fundamental societal tensions: between freedom and convenience and between different groups' vision of our history. Organizing the world's information, even when done with the best intentions, can be a tool of the status quo. Changing the names of streets (or schools or towns) can send a powerful signal. Mask mentions these topics in a breezy tone that belies their seriousness. I would have preferred a more focused discussion of "What Street Addresses Reveal About Identity, Race, Wealth, and Power" (per the subtitle).